Canadian political ads on Facebook – what are you seeing?

With three provincial elections looming in 2018 (Ontario, Quebec and New Brunswick), political parties are gearing up their Facebook ad campaigns. But what are Canadians seeing on their feeds?

The Globe and Mail wants to find out. Because Facebook can specifically target ads that can only be seen by a defined group of people (such as university educated women with children who work in finance), it’s almost impossible to tell who is being promised what. Read more...