The Globe and Mail launches new brand platform
Power to the Informed at the heart of the campaign
September 27, 2019
Today The Globe and Mail launched its new brand campaign, Power to the Informed. Created with Cossette, the campaign delves deep into the power of Globe content and how it can improve readers’ everyday lives, from what wine to serve at dinner to how to manage an investment portfolio.
The multi-media, multi-channel campaign will appear across the country, with a Cineplex spot, Pattison and Astral billboards and wild postings in Toronto, Vancouver and Calgary.