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The Globe and Mail Announces Media and Marketing Semi-Finalists

2020 Young Lions Canadian Competition

September 23, 2020

The Globe and Mail is pleased to announce the top 5 teams in the Media and Marketers categories for the 2020 Young Lions Canadian Competition. The teams will virtually participate in live judging on Wednesday, September 30 and Thursday, October 1, 2020, to determine the gold, silver and bronze placements.

“We’re proud to be associated with the Young Lions Competition because it’s important to showcase the creativity of the next generation of Canadian marketing and advertising talent,” says Andrew Saunders, Chief Revenue Officer, The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “Providing a platform to profile their talents domestically and internationally—showing the world what Canada can do and inspiring others in the industry.”

The semi-finalists in the Media category are:

A Genderless World

  • Dustin Wilson, Strategist, OMD Canada

  • Naveed Ahmed, Senior Social & Search Strategist, OMD Canada

Check Yourself

  • Brooke Robinson, Senior Content Strategist, Initiative Media

  • Victoria Marshall, Strategist, Initiative Media

Beyond Labels

  • Anne-Sophie Collins, Media Planner, Cossette

  • Simon Richer-Bond, Media Trader, Desjardins

trans-ZE-tion: The Journey to a Gender-Neutral Future

  • Soumita Banerjee, Associate Director - Search & Social, OMD Canada

  • Hanny Ali, Director of Marketing Science, OMD Canada

Colour Me Different

  • Anaïs Cotton-Caveen, Platform Manager, Display & Video, Omnicom Media Group – Montréal

  • Alex B Larichelière, Platform Specialist, OMG Montréal (Omnicom Media Group – Montréal

The semi-finalists in the Marketers category are:

Doritos All Shapes

  • Omar Elmezaini, Marketing Manager - Pepsi , PepsiCo Beverages Canada

  • Pedro Haguiara Porto Alegre, Field Marketing Manager, PepsiCo Foods Canada

Centrum for All – Nourish the Real You

  • James You, Senior Brand Manager - Buckley's and Robitussin, GSK Consumer Healthcare

  • Tasnia Jabber, Brand Manager - Advil, GSK Consumer Healthcare

#Unmask Your True Self

  • Keir Sullivan, Senior Assistant Brand Manager, Johnson & Johnson

  • Sam Gu, Assistant Brand Manager, Johnson & Johnson

Fairlife’s Nourishing Conversations

  • Galen Howe, Manager, Channel Strategy – Grocery for Coca-Cola

  • Kristina Komhyr, Customer Marketing Manager, Coca-Cola

Google Classroom Pronoun Check

  • Brendon Holder, Product Marketing Manager, Google

  • Natalie Wallace, Head of Premium Flower, Canopy Growth Corporation

Teams were challenged to create a big idea (product, service or proposition) in a strategic brief for Gender Creative Kids Canada, a non-profit group dedicated to helping affirm trans, non-binary, and gender-fluid children and youth within their families, schools, and communities. Media teams were also tasked with engaging the target audience by raising awareness of discriminatory behaviours and advocating for change.

This year, 365 teams competed across the five Young Lions Competitions, with 55 teams registered in the Marketers category and 149 in Media. The placing teams from all categories, including Print, Film, and Digital, will be announced Thursday, October 15, during a virtual live announcement.

Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

Hashtag: #YoungLionsCanada

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