The Globe and Mail launches 2018 brand campaign
October 19, 2018
The Globe and Mail helps Canadians make sense of the world around them. With varying points of view, backgrounders, explainers, news and opinions, we offer something no other Canadian media company can—a trusted and independent voice backed by one of the country’s strongest news teams.
Today The Globe launches its 2018 campaign Journalism Matters to You. While the first Journalism Matters (2016) campaign focused on Globe reporting that helped shape policy and society, and reaffirmed the need for quality investigative journalism such as our work on thalidomide, sexual assault, Canadian veterans and Real Estate shadow flipping—we now turn our lens to why news matters to the individual, in their day-to-day lives.
The campaign takes advantage of the tremendous reach of The Globe’s impressive platforms and partnerships, layered with proprietary data from our internal insights teams, including dynamic ads across the Globe Alliance network and content strategies from the Globe Content Studio.
Journalism Matters 2018 reinforces The Globe’s central position in the Canadian marketplace. This is news people need to know, as well as information our readers crave to increase the quality of their lives.