The Globe and mail remains canada's top publisher brand
Jan. 25, 2018
The Globe and Mail maintains its leadership in national weekly print and digital readership, according to the 2017 Q3 Vividata results.
“The Vividata results confirm what we hear from our readers and advertisers: that The Globe and Mail continues to be Canadians’ choice for quality journalism and thought-provoking commentary,” said Phillip Crawley, Publisher and CEO. “Our investment in innovative technology and data-tracking help us enhance The Globe every day.”
Vividata 2017 Q3 results:
- The Globe and Mail’s national readership has increased to 7.1 million (this includes Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital).
- At 6.5 million, The Globe’s weekly readership (newspaper and digital) is higher than any other individual publisher brand and leads readership in key demographic areas (University graduates, MOPES, HHI $100k+, Business Purchase Influencers and Business Decision Makers).
- The Globe has the largest national weekly digital readership of any other digital products at 4.1 million, and the largest weekly print newspaper readership at 3.8 million.
- At 1.3 million, more women with children are reading The Globe in print and digital every week than any other news brand.
Vividata is the amalgamated organization of NADbank and the Print Measurement Bureau (PMB). The study covers Vividata’s 12-month major market rolling database from October 2016 to September 2017 and 24 months of data from small markets. The study has a sample size of 43,325, covers 45 markets, and looks at 71 magazines and 64 newspapers.